In this video, Vijay Govindarajan, Professor of International Business at the Tuck School of Business, defines reverse innovation as “innovation that starts in poor countries and then, it is brought to people in wealthy countries.” Can we change our innovation paradigm from “value for money” to “value for many”?
Brand mascots are "the gift that keeps on giving. They never get in trouble with the law. They don't up their fees. You can use them for a long, long time."Carol Phillips, President of consulting group Brand Amplitude
I think it is very smart for companies to develop brand mascots or to animate their logos. Celebrity spokespersons are expensive, and they can be very disappointing to the company and its customers. Many companies have wasted a lot of money on their logos. In my opinion, it is inefficient for the same company, selling the same [...]
Today’s guest blogger is C.D. Allen, 2011-2012 Texas Regional President, Phi Theta Kappa Honor Society, and student at El Centro College. The following is his essay presented at the TCCTA conference March 1, 2012 in Frisco, Texas. As a student representative of the largest honor society for two-year colleges, I’ve had the privilege of traveling [...]
The tablet market -- essentially created by the iPad's introduction -- is even more explosive than the smartphone market. After less than two years, U.S. mobile subscribers were using almost 40 million tablets, according to ComScore. It took smartphones seven years to reach that level of adoption.Kunur Patel, Ad Age Digital
The diffusion of a new product is the process by which the innovation is spread through the marketplace over time. Product innovation characteristics influence the rate of adoption. The relative advantage of the product compared to existing products will affect the rate of adoption. If the product is seen as a significant improvement over current [...]
Today’s guest blogger is Jim White. Have you ever worked in an organization where there was someone who always could come up with the answer to the most obscure question? Maybe it was some guy who knew just what to do when an old machine broke down. Or the Administrative Assistant who knew that a [...]
a place inside of a big company where you foster innovation, and where you reward doers for that taskTracy Dolgin, president and CEO of the YES cable sports network