Leslie Fossitt from Big Sandy Community & Technical College made this presentation at NISOD in May.
Archive | June, 2012
Entrepreneurs in India
Many times we think of India as a country where American manufacturing and entry-level jobs are outsourced. But, in this TedX Talk Nirmalya Kumar, professor of Marketing at the London Business School, says that global corporations are now sending management positions to India as well. Professor Kumar explains that this is a result of entrepreneurship [...]
McDonald’s Photo Shoot
Why do foods in ads look better than the real thing? Hope Bagozzi, director of marketing for McDonald’s Canada, gives us a behind-the-scenes tour. What do you think?
Two questions that can change your life
In this Daniel Pink video, he shares two questions that can change your life. What’s my sentence? Was I better today than yesterday? How can these questions motivate you?
Marketing Gaffe Hall of Fame
The adidas JS Roundhouse Mid sneakers . . . the cancelled shoes . . . appear to have shackles -- reminiscent of slavery or prisons -- attached with chain-like links. Nike pulling Black and Tan shoes when the company was alerted that moniker referred to British paramilitary groups that terrorized Irish people in the 1920s. And Umbro apologized and pulled the Zyklon branded shoes in 2002 -- while Zyklon is German for cyclone it also was the name of a fatal gas that Nazis used in concentration camps. Also in 2002, Converse drew criticism for sneakers called Loaded Weapons. Coors once used a "Turn It Loose" slogan whose initial translation into Spanish amounted to "Get Diarrhea" while KFC's "Finger Lickin' Good" slogan, in an initial translation for use in China, came out like this: "Eat Your Fingers Off."Michael Hiestand, USA TODAY
What else could be added to this list?
Just Try a Disciplined Innovation Experiment
Vijay Govindarajan, Tuck professor and author of Reverse Innovation, outlines how to run a disciplined innovation experiment. List your unknowns Rate each unknown for uncertainty and importance List the highest rated unknowns Test unknowns with the highest scores first
Difference between Products and Services
A product is tangible. You can see it and touch it. A service, by contrast, is intangible. In fact, a service does not even exist when you buy one. If you go to a salon, you cannot see, touch, or try a haircut before you buy it. You order it, then you get it. In most cases, you buy a service taste, touch, and sight unseen.Henry Beckwith
North Lake College Minimizes Waste
North Lake College (NLC) ranked second in RecycleMania’s Waste Minimization category, which means that NLC almost achieved the best recycling rate as a percentage of total waste. In the Waste Minimization competition, colleges and universities are competing to see which one produces the least amount of municipal solid waste (including both recyclables and trash) per [...]
Dublin Bottling Works adds new flavors
Recently, I visited Dublin Bottling Works’ soda shop and soft-drink museum in Dublin, TX. The company lost a trademark dispute with Dr Pepper Snapple Group last year. The Wall Street Journal reported. “Dublin Dr Pepper Bottling Co., which began selling Dr Pepper in Texas in 1891, has agreed to sell its distribution rights to Dr [...]
What do your shoes say about you?
A study from the University of Kansas and Wellesley College published in the Journal of Research in Personality found that ratings of shoes correlate with shoe owners’ personal characteristics. What do your shoes say about you?
Gemmy’s Book
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