Archive | June 20, 2012
Video

McDonald’s Photo Shoot

Why do foods in ads look better than the real thing? Hope Bagozzi, director of marketing for McDonald’s Canada, gives us a behind-the-scenes tour. What do you think?

Bookmark and Share
Video

Two questions that can change your life

In this Daniel Pink video, he shares two questions that can change your life. What’s my sentence? Was I better today than yesterday? How can these questions motivate you?

Bookmark and Share
Quote

Marketing Gaffe Hall of Fame

The adidas JS Roundhouse Mid sneakers . . . the cancelled shoes . . . appear to have shackles -- reminiscent of slavery or prisons -- attached with chain-like links. Nike pulling Black and Tan shoes when the company was alerted that moniker referred to British paramilitary groups that terrorized Irish people in the 1920s. And Umbro apologized and pulled the Zyklon branded shoes in 2002 -- while Zyklon is German for cyclone it also was the name of a fatal gas that Nazis used in concentration camps. Also in 2002, Converse drew criticism for sneakers called Loaded Weapons. Coors once used a "Turn It Loose" slogan whose initial translation into Spanish amounted to "Get Diarrhea" while KFC's "Finger Lickin' Good" slogan, in an initial translation for use in China, came out like this: "Eat Your Fingers Off."
Michael Hiestand, USA TODAY

What else could be added to this list?

Bookmark and Share