Consumers are willing to pay for convenience. What if you could place an order on Amazon and then go to your front door to receive it? That might be the future of retailing!
The day after Thanksgiving has long been considered the start of the holiday shopping season, which is why since 1924, Santa Claus has been a huge part of the Macy's Thanksgiving Day Parade. Nothing can nudgingly remind you about all the presents left to buy for Christmas like Santa and the Macy's logo all over your television! In fact, the weekend following Thanksgiving has marked the start of the holiday shopping rush for Americans since the 19th century. New York City's big department stores embraced the idea as a marketing gimmick in the early 20th century, staging events, releasing Christmas ads, and hosting parades, most notably Macy's annual blowout, which debuted in 1924. The post-feast shopping frenzy quickly became so important to merchants that in 1939 they appealed to President Franklin D. Roosevelt to extend the buying period by moving up Thanksgiving. Roosevelt obligingly issued a presidential proclamation changing Thanksgiving to a week earlier, angering those who had already made travel plans and causing some to refer to the day as Franksgiving. You can read all about this debacle here. In the '50s, people running factories started referring to the day after Thanksgiving as "Black Friday" because so many employees failed to show up for work. In the early '60s, Philadelphia police started using the term to refer to the onslaught of jaywalking shoppers who converged on the city's downtown. By the '70s, the name was more widely used to connote the kick-off of holiday shopping, but still bore negative connotations. It only took on a positive ring in the '80s, when some shop owners pointed out that the profitable post-Thanksgiving rush put "black ink" on their balance sheets for the first time all year.Catherine Garcia
What did you think that “black Friday” meant? Nielson reports, “The line between Black Friday and Cyber Monday is blurring, as many U.S. consumers are going online for holiday deals on the biggest shopping day of the year for brick-and-mortar retailers.” What about the line between Thanksgiving and Black Friday? This year, many people shopped [...]
Advertising guru David Ogilvy gives a brief speech on the importance of direct marketing. Almost 40 years ago, Ogilvy said, “Ladies and Gentlemen, I envy you. For forty years, I’ve been a voice crying in the wilderness. Today, my first love is coming to its own. You face a golden future.” He was talking about [...]
a photograph that one has taken of oneself, typically one taken with a smartphone or webcam and uploaded to a social media websiteOxford Dictionary
The mission of the United States Small Business Administration (SBA) is to help Americans start, build and grow businesses. Through an extensive network of field offices and partnerships with public and private organizations, SBA delivers its services to people throughout the United States, Puerto Rico, the U. S. Virgin Islands and Guam. Visit the Learning [...]
The single biggest decision you make in your job — bigger than all of the rest — is who you name manager. When you name the wrong person manager, nothing fixes that bad decision. Not compensation, not benefits — nothing.Gallup