Recently, I visited Dublin Bottling Works’ soda shop and soft-drink museum in Dublin, TX. The company lost a trademark dispute with Dr Pepper Snapple Group last year. The Wall Street Journal reported. “Dublin Dr Pepper Bottling Co., which began selling Dr Pepper in Texas in 1891, has agreed to sell its distribution rights to Dr Pepper Snapple for an undisclosed sum under terms of the agreement, both companies said Wednesday (January 11, 2011). Dr Pepper Snapple sued the tiny Dublin, Texas, bottler last June, accusing it of diluting the Dr Pepper brand by selling bottles with the label “Dublin Dr Pepper.” It also accused Dublin Dr Pepper of selling the soft drink beyond its approved territory, a 44-mile radius around Dublin, a rural town with a population of 3,800.”
I spoke to Megan Robinson, an employee in Old Doc’s Soda Shop. She said the company introduced new flavors (vintage cola, retro crème – red crème soda, grape soda, orange crème, vanilla crème, cherry limeade, tart-n-sweet lemonade) manufactured with pure cane sugar to celebrate its birthday June 9, 2012. The new flavors join Triple XXX Root Beer, NuGrape, and SunCrest.
Besides adding new soft drink flavors, how can Dublin Bottling Works reinvent itself?