From: HubSpot Marketing Software
Is this the history of marketing?
June 1, 2012
To me, this is more of the history of advertising rather than the history of marketing. Even though the two terms are closely linked, the focus here is solely communicating through different medias. While marketing does include this, this infographic does not address how these various media outlets have helped satisfy their customers or how relationships between customers and brands have truly evolved throughout the years – it shows the best ways to reach, or advertise, to them. (The latter part of the infographic, however, does show an effort at addressing new ways of communication, being more personal to the customers.)
Overall, a really interesting glimpse at the way we communicate and relate with each other. Thanks for sharing!
I believe this infographic is a pretty good graphical expression of the history of marketing, promotion, and advertising. Hubspot surely meant it to be used for them in their marketing, promotion, and and advertising to further their social network presence and success.
This infographic is definitely more the history of advertising (and maybe a little bit of promotion too), than marketing. Marketing is more about making a business transaction as enjoyable as possible, with a huge emphasis on customer satisfaction. The invention of the printing press, magazines, and the internet and using them as a medium for ads is not marketing. Towards the end, when social networking sites are mentioned and marketers are expanding their budgets in focus on them more, the history sort of becomes about marketing, but it hardly mentions a thing about marketing research for satisfaction, instead it focuses on marketing research so that businesses can sell more products.
I did enjoy reading the infographic, and found it very interesting, but I don’t believe it can accurately called a history of marketing.
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