A brand is a positive experience. How does brand differ from commodity? What is a commoditized experience? Why is a differentiated experience important to branding?
Tag Archives: brand name
Air Travel as a Commodity
The brand of most air travel is a commoditized, uncomfortable experience that leaves most carriers to compete solely on who offers the cheapest ticket.Christian Munson
Kodak’s Moment
Kodak announced, “On January 19, 2012, Eastman Kodak Company and its U.S. subsidiaries filed voluntary petitions for Chapter 11 business reorganization in the U.S. Bankruptcy Court for the Southern District of New York. The business reorganization will enable Kodak to bolster liquidity in the U.S. and abroad, monetize non-strategic intellectual property, fairly resolve legacy liabilities, [...]
Competitive Advantage
The might of their brand names, the attributes of their products, and the strength of their distribution systems give them an enormous competitive advantage, setting up a protective moat around their economic castles. The average company, in contrast, does battle without any such means of protection.Warren Buffett
Successful companies need a competitive advantage. In his 1993 letter to shareholders, Warren Buffett wrote about the competitive advantage of Coca-Cola and Gillette. What other companies have a competitive advantage?
What’s in a name?
An effective business name, brand name and domain name inspire the quality and integrity of what they represent. A name is the foundation of success and can be an asset of enormous value.
Gemmy’s Book
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