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Appetite for America by Stephen Fried is a book about Fred Harvey and his impeccable vision of customer service. It is a biography; it is a history book; it is a business book. Fred Harvey changed hospitality in America. What does Fred Harvey teach us about management strategy? Marketing? Advertising? Customer Service?
It's great to go to Harvard, and it's good that we have schools like that, but if you can get an associate degree earlier, you save families a lot of money and give kids confidence.John Barry, superintendent of the Aurora Public Schools
I teach dual-credit classes, where high school students enroll in college classes. In Dallas County, dual-credit classes are a no-cost way for students to gain college credits. Students at Dubiski Career High School in Grand Prairie, TX enroll in my online Marketing class. The marketing class is part of the Business, Marketing, & Finance Career Pathway. Students work on the class during a technology period in [...]
Each semester, I ask my students, “Do want a sales job?” Almost everyone says, “No.” Then I remind them that no business would be in business without salespeople. Now, Daniel Pink has written a book, To Sell is Human: The Surprising Truth About Moving Others. He says, “Whether we’re employees pitching colleagues on a new idea, [...]
In this Big Think video, Tom Doctoroff, China CEO for J. Walter Thompson and author of What Chinese Want: Culture, Communism and the Modern Chinese Consumer discusses the challenges of marketing to Chinese consumers from an American perspective. What does he mean when he says, ”people want to stand out by fitting in”? What are the challenges to [...]
“Tie My Shoes, Please: How Persuasion Works” by by Shankar Vedantam on NPR’s Health Blog discusses research from Dariusz Dolinski of the Warsaw School of Social Sciences and Humanities in Poland. An unusual request gets you to stop and think. Then, you are more likely to comply with the real request. Listen to the podcast and read the [...]
The adidas JS Roundhouse Mid sneakers . . . the cancelled shoes . . . appear to have shackles -- reminiscent of slavery or prisons -- attached with chain-like links. Nike pulling Black and Tan shoes when the company was alerted that moniker referred to British paramilitary groups that terrorized Irish people in the 1920s. And Umbro apologized and pulled the Zyklon branded shoes in 2002 -- while Zyklon is German for cyclone it also was the name of a fatal gas that Nazis used in concentration camps. Also in 2002, Converse drew criticism for sneakers called Loaded Weapons. Coors once used a "Turn It Loose" slogan whose initial translation into Spanish amounted to "Get Diarrhea" while KFC's "Finger Lickin' Good" slogan, in an initial translation for use in China, came out like this: "Eat Your Fingers Off."Michael Hiestand, USA TODAY