Where else have you seem product placement?
The picture's rollout has so far included a cosmetics collaboration with MAC; apparel by Prada and Brooks Brothers; a jewelry collection from Tiffany; a hosiery line by Fogal; product placement of Moet & Chandon; and co-branding with the iconic Plaza Hotel in New York.Misty Harris, Postmedia News
The New York Times reports that Stanford University undergraduate engineering students, Philip Fialer and James Harvey, created a computer matching dating service for a class project in 1959. In the video, old dating technology used to ask for a date was the land line telephone. What technology might replace computer dating? What current class project(s) might [...]
The tablet market -- essentially created by the iPad's introduction -- is even more explosive than the smartphone market. After less than two years, U.S. mobile subscribers were using almost 40 million tablets, according to ComScore. It took smartphones seven years to reach that level of adoption.Kunur Patel, Ad Age Digital
The diffusion of a new product is the process by which the innovation is spread through the marketplace over time. Product innovation characteristics influence the rate of adoption. The relative advantage of the product compared to existing products will affect the rate of adoption. If the product is seen as a significant improvement over current [...]