Blogher surveyed 2,000 women and found that blogs are the most trusted source of information and advice from social media. The findings confirm the importance of the blog as the hub of a social media strategy. Are you blogging? Do you maintain your blog? 2012 social media final, v2 View more presentations from BlogHer
Edelman, the world’s largest independent public relations firm, publishes the Trust Barometer from an annual survey it conducts in 20 countries. Respondents are described as “opinion elites” (affluent, college-educated, and well-read). The 2011 Trust Barometer indicates that American consumers distrust business. When asked, “How much do you trust business to do what is right?”, 6 in 10 [...]
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