What experience in the store can overcome showrooming?
If I understand correctly, the customer experience at Best Buy will be: (1) drive to the store, (2) hope there’s enough product information to make an informed choice, (3) check the Amazon app to see if Best Buy’s price is higher, (4) find a salesperson, (5) ask them point blank to match Amazon’s price, (6) convince them that it “makes sense” to do so, (7) wait in the checkout line to pay, and (8) drive home. The alternative is to stay home and (1) open the Amazon app, (2) read the product information and reviews, and (3) tap the “buy” button. It doesn’t look good for Best Buy, at least in that comparison. But there’s another way to think about it.Mark Hurst of Creative Good