“I knew you were going to do that!” writes Eric Siegel in his book “Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die.” Did you know that you were being predicted?
Appetite for America by Stephen Fried
Appetite for America by Stephen Fried is a book about Fred Harvey and his impeccable vision of customer service. It is a biography; it is a history book; it is a business book. Fred Harvey changed hospitality in America. What does Fred Harvey teach us about management strategy? Marketing? Advertising? Customer Service?
Las Colinas is #2 Neighborhood for 18-24-Year-Olds
Las Colinas came in number 2 in The Dallas Morning News best places to live for 18-24-year-olds. North Lake College is located in Las Colinas. The University of Dallas came in at tenth place. North Lake College and University of Dallas are both located in Irving, Texas. They are approximately 3 miles from each other. [...]
Cleaning Routinists
Consumer-products makers change their products for their customers. “Cleaning routinists” are the heavy-users of cleaning products. They clean a bout 5 hours per week. Cleaning gives them energy, a sense of achievement, gratification, and a sense of control. Are you a cleaning routinist? Do you know any cleaning routinists?
Teaching with Social Media
This video is last year’s award for technology innovation of the year at North Lake College. It was made by our talented media manager, Aaron Stout. This blog is the hub of my social media strategy. Also, I have a Facebook Page, a Twitter account, and a Pinterest account. Hopefully, my students are learning more and [...]

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